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Expert's Opinion

How Intelligent Automation Will Evolve the Labels & Packaging Industry in 2025

Haim Levit, SVP and division president, HP Industrial Print, shares his observations and predictions for the labels and packaging Industry after a drupa year.

By: Haim Levit

SVP and division president, HP Industrial Print

In 2024, we have seen a shift in labels and packaging. Key challenges like labor shortages, rising energy costs, waste, and idle machines have come into focus. However, at drupa 2024, the industry’s transformation—foreseen by HP over two decades ago—became clear. Our vision for intelligent automation, as revealed at drupa, will guide the industry for decades to come and HP remains committed to supporting converters on their digitalization journey. Industry Factors Driving Change in ...

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